The sponge was left to cool flat before it was rolled
Very commonWhile a sponge is hot its starch is still soft and its crumb will deform without tearing. As it cools the starch sets and the crumb becomes a fixed structure. Rolling a cylinder out of a flat sheet requires the outer surface to travel further than the inner one, and that difference has to be taken up by the crumb stretching. A warm sponge stretches; a cooled one fractures across its width instead. This is why the fault appears on a sponge that is otherwise perfectly baked, and why it cannot be corrected by changing the recipe.
What to change
Roll it while it is hot, and let it cool rolled
Turn the sponge straight out of the tin onto a sheet of baking paper dusted with sugar, peel off the lining, and roll it up with the paper inside it while it is still too hot to hold comfortably. Leave it rolled until it is completely cold, then unroll it, spread the filling, and roll it back up along the same curve. It will not spring flat and it will not crack, because it is being returned to a shape it has already set into.
Any rolled sponge — Swiss roll, roulade, yule log. Not for a sponge that is being filled with something that must stay cold, which has to be assembled after the roll is cool.
Trade-off: The roll keeps a slight memory of the paper's curve, and a very tightly rolled warm sponge can compress its own crumb.