Commercial disclosure

No commercial recommendations are live. BakeHQ currently earns nothing from anything on this site.

The boundary was nevertheless built into the foundation rather than deferred, because the rules below are far easier to hold when they are written before there is money attached to relaxing them.

BakeHQ holds no affiliate links, no tracking identifiers, no merchant relationships and no network credentials. Where a recommendation appears, it is resolved by HEKNO Monetisation — a separate service operated by HEKNO Ltd — which owns the commercial catalogue, the provider integrations and the eligibility rules.

BakeHQ sends that service the page being viewed and topic identifiers drawn from its own catalogue. It sends no reader profile, no browsing history and nothing you have typed.

Where a link earns a commission, BakeHQ may receive a payment if you buy through it, at no extra cost to you. That disclosure is rendered above the links rather than below them, and it is always visible.

These page types are permanently ineligible. The rule is enforced by a static gate inside BakeHQ that runs before the monetisation service is consulted at all — so a service outage, a misconfigured rule or an administrative error cannot place an advertisement on one of them.

• Science pages
• Troubleshooting pages
• culture
• Tools and calculators
• Search results
• The homepage
• Legal and trust pages
• Error pages

Two of those deserve their reasoning stated:

• Science pages, because the moment a page explaining what an improver does can link to an improver, the explanation stops being trustworthy — and BakeHQ’s entire proposition is that the explanation is trustworthy.
• Troubleshooting pages, because a reader with a problem is receptive, and the honest answer to most faults is a change of technique rather than a purchase. Monetising failure would create a standing incentive to attribute faults to missing equipment. No cause in BakeHQ’s troubleshooting model is “you need better equipment”.

• Product pages
• Product family pages
• Ingredient pages
• Technique pages
• Equipment pages
• Comparison pages
• Guides
• History pages
• The glossary

Equipment pages carry an additional constraint: every one has a mandatory “what works instead” section, and it is rendered above any commercial slot. A page that recommends a purchase before saying what does the job for nothing has the order wrong.

• No pop-ups, interstitials, overlays or sticky takeovers.
• No autoplay commercial content of any kind.
• No commercial element that obstructs, delays or interrupts content.
• No advertisement between your input and a calculator’s result.
• No content written, altered or ranked to create an opportunity to sell something.
• No undisclosed commercial link, ever.

These are enforceable rather than aspirational because there is exactly one component in the entire site capable of rendering a commercial recommendation, and it is inline, in the document flow, after the content. There is no second component that could behave differently.

When no suitable recommendation exists, the page renders nothing — no placeholder, no empty bordered box holding space. A page must read identically well without a commercial element, and the only way to be sure of that is for the empty case to be genuinely empty.

See also editorial policy and privacy.